Nielsen Finds ‘Tablets are TV Buddies while eReaders Make Great Bedfellows’

Nielsen Q1 2011 US Connected Devices Time Distribution UsageDeciding between an eReader and a tablet is a tough decision for most folks. Tablets provide all the functionality of an eReader through an app, while eReaders by design provide a more soothing reading experience for the eyes — not to mention they're a whole lot cheaper and less energy demanding. So, if you're still [...]

IntoNow’s New Social TV / Audio Detection App Breaks New Ground

IntoNow iPhone ScreenshotsSay hello to IntoNow everyone. It's a new Social TV app for the iPhone, iPod touch, and iPad (soon for Android, Web, etc.) that features a proprietary audio detection component called SoundPrint that can identify the TV show or movie you're watching — pre-recorded, place-shifted, or live — with a press of a button. It's actually pretty [...]

Kindle Owners Tend to be Wealthy and Educated, iPad Owners Tend to be Under 35 and Male

Nielsen 2010 Connected Devices Study - Age / Gender GraphThe Nielsen Company earlier this week released the results of a study consisting of 5,000 consumers who own a tablet computer, eReader device, netbook, portable media player, and/or smartphone. To say the least, the results were interesting. We've heard before that Apple customers are generally more affluent and hip (and some say sexier) than the [...]