Rovi Rolls out new Marketing Tools to Involve the Connected Consumer

rovi_advertising_networkMarketers are constantly looking for new ways to attract and interact with customers, especially through TV advertising. In a major update to its Rovi Advertising Network, Rovi Corporation is aiming to provide marketers with advanced tools to get the digital home further engaged with TV advertising across the likes of connected TV, media players, set-top [...]

Google’s Eric Schmidt Tells the British Television Establishment: It’s Time to ‘Think Beyond the TV Box’

Eric Schmidt Speaking at 2011 MGEITFEarlier today, Google's former CEO, Eric Schmidt addressed the crowd at the MediaGuardian Edinburgh International Television Festival as the keynote speaker. We all knew he was going to bring up Google TV at some point, but the MacTaggart Lecture hit on many of the opportunities — he felt — the UK television industry and regulators [...]

MUST SEE: BBC’s Revamped iPlayer for PS3 and other Connected Devices

BBC iPlayer PS3 DemoIt's hard to be impressed by TV apps these days. Most developers do a horrid job of making things intuitive and easy for end-users to navigate with a standard remote. Enter BBC's new iPlayer HTML5/CE-HTML app. The team at BBC have put in a lot of thought on what a TV-optimized web app should do, [...]

App Discovery Not a High Priority for Connected TV Owners

LG Smart TV Demo CES 2011Research firm, Strategy Analytics, is out with a new Digital Home Observatory report which finds that Connected TV and Smart TV owners rarely seek out new apps to use other than the ones they are already familiar with on their PC, tablet, games console or smartphone devices. If they do venture out, however, they're usually [...]

Best Buy Launches the TiVo-powered Insignia Connected TV

Insignia Connected TVLooks like Best Buy might have a winner on their hands. Best Buy just took the wraps off its Insignia Connected TV, which brings all the goodness of TiVo — sans DVR functionality and universal search — with a sprinkling of Chumby apps. According to Best Buy's VP of Product Management, the company decided to [...]

Rovi and Delivery Agent Team Up to Provide Users ‘Shoppable’ TV Electronic Program Guides

Rovi The Biggest Loser Single ProductRovi and Delivery Agent are announcing today that they have formed a partnership that will bring TV owners with Rovi-powered EPGs the ability to make purchases of related goods showcased within or connected to specific programs using only their TV remote. As you can see in the screenshot above, The Biggest Losers' program page displays [...]

Samsung Shows How Uncomplicated Activating a Blockbuster or Netflix TV App Is

Samsung Netflix TV App Activation DemoWell, I guess you can say it's easy — if you don't mind jumping back and forth between your TV and PC. As you'll see below, activating a TV app on some services, like Blockbuster and Netflix, requires one to grab an authorization code from the provider's website to enter into the app's settings. If you're familiar [...]

Comcast Finds 67% of Polled Subscribers Are Interested in Interactive TV Features

Comcast 2010 Interactive TV Poll ResultsLets leave the discussion of second screens on the side for a moment. Comcast found that participants polled from their Comcast Advisors Panel were either "very interested" (39%) or "somewhat interested" (28%) in having interactive TV (iTV) features where one could vote on the outcomes of a show, be polled, or request additional information on [...]