BurnLounge Unveils Plans to Revolutionize Digital Media Experience
By NEWS RELEASE |
March 14th, 2007
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BurnLounge, the world’s first company to transform communities into marketers of music, entertainment and related products, today announced its revolutionary new digital download and entertainment software (BL2) as well as BurnPages, its innovative free social networking service. With this announcement, users will have the combined freedom of digital downloading, community building and personal entrepreneurship all in one place for the first time ever. Also, as part of this announcement BurnLounge will allow users to open up their own digital download Store at no cost.
“With this move BurnLounge reaches its true potential and will transform the BurnLounge community into a dynamic interconnected marketplace,” said Alex Arnold, co-founder, chairman and chief executive officer, BurnLounge. “For years, fans have been spreading the word about their favorite music, movies and more. With BL2 users can open their own free customizable digital download Store to showcase their favorite entertainment and earn rewards for doing what comes naturally.”
“BurnLounge’s innovative business model is changing the digital media experience as it gives rise to consumer empowerment. They are moving beyond the exchange of information, facilitating and monetizing the exchange of content, ideas and entertainment within online social environments,” said Ted Cohen, Managing Partner of TAG Strategic and former executive and digital authority at EMI.
BL2
BL2 represents a bold step forward for the BurnLounge service with striking new levels of power, elegance, and function in an independent desktop client. The capabilities also move beyond music to allow users to sell merchandise, ring-tones, movies and other content on their own customizable Store. BL2 provides a complete digital experience with access to the most diverse digital content on a number of levels including music from labels and independents, VIP concert access and more. Anyone can create and own a customizable digital download Store at no cost. It also allows consumers to browse, buy sell and recommend music and entertainment in one centralized location.
“When we first conceived the idea behind BurnLounge, this is exactly what we envisioned,” said Stephen Murray, co-founder, president of entertainment and chief creative officer, BurnLounge. “Also, with our new social networking service BurnLounge is a complete system of social commerce. We are giving everyone the opportunity to connect with friends and customers with ease and meet new people who share similar interests and passions.”
New Social Networking Service
BurnPages, is a vital component of BurnLounge; it is an innovative free social networking service that is open to anyone, whether they have a personal BurnLounge Store or not. BurnPages gives members a place to advertise, customize, personalize and socialize. Using BurnPages consumers can also showcase favorite movies and music and link to their individual BurnLounge Store, so that referral results become a sale. Based on interlocking, interchangeable widget technology, BurnPages are not only an enjoyable interactive experience, but the potential for ever-increasing functionality is limitless.
“By offering free Stores and BurnPages we’ve shattered the wall around the formerly insular world of BurnLounge,” said Ryan Dadd, co-founder, president and chief operating officer, BurnLounge. “BurnPages is the centerpiece of the BurnLounge experience and is unlike anything else on the Web today. It brings social networking to a whole new level with an ever-expanding library of customizable widgets.”
BurnPage features include (but not limited to):
- Transportable “widgets”, anywhere on the page and the ability to import into other web pages
- Personal profile, blogs and bulletins
- Photos, wallpapers
- Recommended digital play list
- Link to personal digital download Store
“While the first generation of on-line media consumers was all about consumption the emerging generation increasing wants to create, produce, and distribute content,” said Rob Enderle, Principal Analyst for the Enderle Group. “BurnLounge is the natural result and is redefining the digital entertainment business into one that is more flexible and potentially more profitable for those that could only listen before.”
The beta version of BL2 and BurnPages is now available to current BurnLounge retailers and will be released to the public in April 2007.
About BurnLounge
BurnLounge is the first fully functioning network of socialization and sales, combining digital downloading, community building and personal entrepreneurial ship in one place, for the first time ever. Through this innovative model, BurnLounge provides entrepreneurs, artists, movie moguls and music lovers with a new recommendation-driven promotional channel. For additional information, please visit www.BurnLounge.com
Greg Wishart – 43 minutes 46 seconds ago