DLNA Looks to Increase Consumer Awareness and Extends Reach with Wi-Fi Direct


dlna and wifi alliance logosIt’s been a busy few weeks over at the DLNA.

First they release a set of videos aimed at educating the mass market by demonstrating how easy it is for consumers to connect and enjoy their digital content regardless of manufacturer. They cover the scenarios that most normal people (and by normal I don’t mean geeks like us) are keen to experience but can often struggle with; such as setting up a home network, connecting a smartphone and sharing music, videos & pictures.

The full set can be seen here: DLNA videos

Secondly and more importantly, the DLNA or Digital Living Network Alliance to give it it’s formal name made an announcement that the Wi-Fi CERTIFIED Wi-Fi Direct standard has been incorporated into the DLNA Interoperability Guidelines.

The Digital Living Network Alliance® (DLNA®) today announced that Wi-Fi CERTIFIED Wi-Fi Direct has been incorporated into its Interoperability Guidelines. Wi-Fi Direct is a certification by the Wi-Fi Alliance® for products that are capable of device-to-device connections without the presence of a traditional home, office or hotspot network. Through incorporation into the DLNA Interoperability Guidelines, Wi-Fi Direct will expand on the existing Wi-Fi CERTIFIED™ devices supported by DLNA to enhance wireless connectivity for consumers globally.

This is big news that should allow it to take a large step forward in terms of wireless device connectivity and intra-operability. A shared device commonality is something that we should  welcome as consumers at all levels.

“Wi-Fi Direct meets an important need for today’s consumers to enjoy seamless product interoperability,” said Nidhish Parikh, chairman and president of DLNA. “DLNA has supported Wi-Fi CERTIFIED devices since 2005 and the inclusion of Wi-Fi Direct in our Interoperability Guidelines is a logical extension of our relationship with the Wi-Fi Alliance. We continue to advance the connected home by providing consumers with new, innovative ways to connect and enjoy their digital content.”
“Worldwide demand for interoperable, security-protected Wi-Fi® products has grown exponentially in recent years, and the device-to-device usages enabled by Wi-Fi Direct are fundamental to digital home usages for Wi-Fi,” said Edgar Figueroa, CEO of Wi-Fi Alliance.

And to celebrate the news, Wi-Fi Direct and DLNA have released a gift guide of DLNA Certified® and Wi-Fi CERTIFIED™ products for the holiday season that is now upon us. Some tasty equipment on that list including Western Digital’s TV Live Media Player , the LG Infinia 60-Inch Smart TV and the brand new Samsung Galaxy Tab 8.9.

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Filed in: Announcements, Home Networking Gear, Peripherals


  • http://twitter.com/henrylearn2rock Henry Ho

    DLNA sucks.  It always crashes my TV, and Fast Forward never work! Not to mention no MKV nor WMV10 support

  • Anonymous

    I think the problem is not with DLNA, the problem is with exact DLNA implementation.
    And file formats support depends on the device you plays media.