Televisions of the Future May Leverage Cameras to Gauge Your Interest

utan tv monitoring

Here’s an Orwellian story for you (requires a subscription). NHK Science & Technology Research Laboratories (STRL), a subsidiary of Japan Broadcasting Corporation, is currently testing Smart TV software that will ultimately use a television’s built-in webcam to observe viewers reactions to what’s being shown. The goal is to provide viewers additional information, suggested shows, and advertising to programs their UTAN (user technology assisted navigation) software determines you find interest in. In fact, the software can track multiple people sitting in front of the screen and determine their concentration level and mood using facial expression algorithms. I don’t know about you, but I like my TV a little less personal. Heck, I don’t even respond to Hulu’s prompts for a better advertising experience. [via]

utan tv monitoring software

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