BlackBerry PlayBook Released, Sells 45,000 Units on Launch Day


blackberry playbook

Depending on how you look at it, RIM’s BlackBerry PlayBook is either off to a good start or has already failed miserably. According to sell-through surveys taken at Best Buy and Staples, RIM sold 20,000 BlackBerry PlayBook units at retail and shipped an estimated 25,000 pre-sale units on April 19th. Analysts already believe that the BlackBerry PlayBook is off to a better start — at least in the enterprise space — than the Motorola XOOM, but note its sales pale in comparison to Apple’s 500,000 iPad 2 first day unit sales. To be fair, though, we’re talking about a whole new device, with its custom OS and hardware, from a company who has never produced a product other than a smartphone. To RIM’s credit, the company designed the $499 BlackBerry PlayBook to compete spec-wise with the best of them and made it compatible with Android and Java apps, in addition to its own native apps. All the right ingredients are there — now it’s up to RIM to deliver on the promise.




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