The Movie ‘The Tunnel’ Will Be Distributed FREE via BitTorrent and for Purchase on DVD


the tunnel movieThis is a “disruptive” idea. The filmakers behind the upcoming Australian horror flick, The Tunnel, have somehow got their DVD distribution partner, Paramount Pictures, to allow the crew to simultaneously release their film FREE to the world via BitTorrent. The idea is to get the movie into as many people’s hands as possible, build buzz, and hope that it will convince them to purchase the DVD with an additional 2-hours of content (alternate ending + documentary on how the film was created). If you thought that was wild, the film was crowd-funded using a novel method of allowing folks to purchase frames for a $1 each. Additional details on how Distracted Media pulled this off are available at TorrentFreak.

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