This is kind of wild. An Amazon Prime member tipped Engadget that he now has access to 5,000 movies and TV shows at no additional cost through Amazon’s Video On Demand service. A Prime membership normally just entitles one to free 2-day shipping on all orders, but the addition of free streaming access as part of the $79/yr package would position Amazon as a direct competitor to Netflix who currently offers a streaming only plan for $7.99/mo (or $95.88/yr). Personally, I think it’s a brilliant move on Amazon’s part to combine the two perks under the Prime umbrella. The only catch is that the majority of “Prime instant videos” available are in 480p SD — few, at this point, are available in HD. Perhaps Amazon is thinking of rolling out a “Prime Plus” option with full HD access?
UPDATE 1: Reports are that not all Amazon Prime members are seeing the free video option. Best bet is to wait for an official announcement from Amazon before running to sign up for Prime membership.
UPDATE 2: It’s official. Prime Video (amazon.com/primevideos) now available to all $79/yr Prime Members!
Tags: Amazon, Amazon Prime, Netflix, VOD
Filed in: Content Providers, Industry Buzz