Sub-$100, ARM-based Google TV Device Imminent?


google tv logoOur friend Charbax at ARMdevice.net has it “on very high authority from someone at Google” that an ARM-based Google TV is “coming soon.” While I agree that a sub-$100 Google TV product would be awesome, I don’t agree with Charbax that nixing HDMI pass-through / TV overlay to reach the price point would be beneficial to the platform. If you think about it… a Google TV adapter without TV overlay is nothing more than a second generation Apple TV (actually it would be slightly worse since Google TV doesn’t support DLNA or AirPlay / iTunes streaming). What’s more, I don’t believe people would find Google TV compelling, if it didn’t include integrated TV + Web functionality — the core of what Google TV is all about. Yes, Google enabling the Google TV App Market — which may enable DLNA functionality, by the way — will definitely make the product stand out against the competition, but it’s the synergy of all these aspects that will make it a leader in the space. Thoughts?




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Filed in: Industry Buzz, Streaming Media Devices


  • http://ARMdevices.net/ Charbax

    Google TV can do dlna and even itunes streaming through an app. It’s just, to not be too limiting, Google will probably support a range of hardware configurations, with or without hdmi passthrough overlay feattures, with 720p30fps to 1080p60fps support.

    $99 a 720p30fps box without hdmi passthrough and ir beamer
    $149 a 1080p60fps box with full Google TV features

  • http://twitter.com/agrundner Alexander Grundner

    You mentioned “fragmentation” in your post in regard to having x86 and ARM-based Google TV devices. For me, which chipset a device uses isn’t really a big deal, though the functionality that is or is not enabled using the same platform is. Personally, I wouldn’t want to see two versions with either full or limited capability. However, maybe others would? What do you say readers…?

  • http://ARMdevices.net/ Charbax

    Fragmentation is good, it means choices for consumers.

    I don’t watch TV, I don’t have a cable or satellite set-top-box, more and more geeks want to cut cable, go IPTV/VOD only.

    For that reason, the HDMI passthrough/IR blaster should only be optional especially if that can save on costs something like 50% at retail.

    There’ll be Google TV Basic $99 and Google TV Plus/Standard/Full $149 to include HDMI overlaying and IR controls, something like that.

  • http://twitter.com/agrundner Alexander Grundner

    Ah, that’s a good example. I can see where you’re coming from now. BTW, I agree fragmentation is not always bad. It’s just when you see products using the same software platform and going on different developments paths just to be different or because of lack of resources… that’s the ugly side of fragmentation.