Apple Partners with Rovi for Something Big in the Living Room

rovi program listings screenshot

This morning we’re learning that Rovi Corporation (formerly known as Macrovision) has disclosed in an SEC filing that they have signed a “multi-year agreement” to license their intellectual property to Apple. The terms of the agreement are confidential, but we can assume that Apple will take some, if not all, of Rovi’s infotainment platform and protected media streaming solutions for use in its products (see summaries below). While Apple TV in its present form doesn’t provide linear TV support (yet), Apple TV may very well integrate Rovi’s “Everything Guide” for content discovery and context. Interestingly, Rovi as of late has also expanded their programming guide to offer interactive advertising opportunities — a feature I’m sure Apple would very be interested in leveraging with iAd. [via]

Related: Rovi’s YouTube ChannelProduct Offering Videos

For CE Manufacturers

As digital home entertainment networks become more prevalent, consumer electronics (CE) manufacturers are faced with meeting the demand for digital home software technology and products that support network connectivity. Rovi builds digital home software technology solutions and products that sync with each other, enabling CE manufacturers to connect consumers to digital entertainment experiences across multiple digital home entertainment products.
Today’s consumers are inundated with an expanding number of choices in digital content, TV channels, and viewing platforms – making it more and more difficult to find out “what’s on” and where to go to watch it. Rovi’s digital home entertainment software technology products provide CE manufacturers and mobile carriers with interactive, on-screen media guide for TV program listings to help viewers navigate, sort, select, and schedule television programming – providing consumers with an optimal viewing experience. more»
Rovi’s Connected Platform helps CE and CPE manufacturers and distributors build and market networked digital home entertainment software technology and products that store, discover, and play back personal and Internet-based content. Our digital home entertainment software technology enables connectivity with millions of digital home products, creating a single, intuitive home entertainment experience. With Rovi’s digital home entertainment software technology and products, manufacturers and distributors can also help consumers clean, stream and share digital media from multiple sources and devices, by adding Rovi’s Personal Media Manager software application. more»
Savvy consumers are always looking for new digital home software technology and products to enhance the enjoyment of their digital home entertainment content. Rovi is a leader in digital media delivery technology and recognition services, enabling CE Manufacturers to connect audiences to new digital entertainment software technology discoveries and better understand what consumers want out of their digital home entertainment experience. more»
Rovi licenses leading interactive program guide (IPG) and digital content protection technologies to third parties to facilitate navigation of digital entertainment media and protect valuable assets. more»

Filed in: Industry Buzz, Streaming Media Devices

  • andrewmclaughlin

    Nice find. Everyone else playing with VLC on their iPads.