Condé Nast’s Digital Magazine Vision Caught in the Apple vs Adobe Cross-Fire


wired reader demonstration

Today, I believe, Apple has crossed the line and made things personal for Adobe. We all heard the varied reasons why Flash was not good for the iPad, but today we’re learning that Apple’s new iPhone OS 4 Developer Agreement bans the use of Adobe’s Flash-to-iPhone compiler, which essentially allows Flash developers to create an app and publish it across various device formats, including the iPhone and iPad (see demo below). And, being that the iPhone OS is core to the iPad, that means the iPad will most likely have the same wording in their agreement when it’s modified for integration into the iPad later this year.

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One App, Five Screens – Blog Post 4/3/10

Since last year everyone has been drooling over the Digital Magazine demos we’ve been seeing — built using Adobe InDesign and published as a cross-platform Adobe AIR application. Now, you can kiss those Digital Magazines good-bye, if you’re an iPad user. There may have been a sliver of hope by the folks at Condé Nast that Apple could find a way to accommodate Adobe’s technologies, but that’s obviously behind us now.

Going forward Condé Nast will only publish a select few titles and create basic iPad apps that will be page-for-page copies of their print magazine, including the ads within them. The only interactivity (aka Digital Bonuses) will be “related videos, as well as links to sites for products (clothing, music, etc.) featured in the issue,” reports MediaMemo (here and here).

However, if you are not an Apple loyalist, Wired Reader (presentation below – pre iPad launch) may still become a reality for PC, tablet, and mobile handset users since Condé Nast is one of the founding group members of a Digital Magazine Storefront whose offering will leverage Adobe’s technologies for content creation and distribution.

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Filed in: Content Providers, Industry Buzz, Portable Media Players