Parks Associates Confirms: Web-Connected Game Consoles Outpace HTPCs in U.S. Households

parks associates 2008 2009 penetration connected ce platforms graph

Parks Associates’ Digital Lifestyle: 2010 Outlook report finds that web-connected game consoles outpaced PC-to-TV connections in 2008, 2009, and most likely again in 2010. The report states from 2008 to 2009 household web-connected games consoles increased by 64%, while PC-to-TV connections increased by 36%. Interestingly, though, Kurt Scherf at Parks Associates states: “Over three-fourths of U.S. households with PC-to-TV connections and one-third of Xbox 360 owners are using these connections to stream online video.” So, in reality, HTPC users access video content online more frequently than game console users. However, game consoles are leading the way in terms of providing a connected-TV experience just by their sheer numbers.

U.S. households using PCs and game consoles to extend online video to the TV

Parks Associates finds use of DIY connectivity solutions is on the rise

International research firm Parks Associates finds consumer interest in Web-on-TV applications is so strong that households are making their own connections via PCs and game consoles. From 2008 to 2009, the number of U.S. households using Web-connected game consoles increased by 64%, and the number connecting a PC to a TV increased by 36%, according to the firm’s latest report Digital Lifestyles: 2010 Outlook.

“Many households are working with devices they already have to get the connected-TV experience, which shows strong future demand for connected TVs, Web-enabled Blu-ray players, and networked digital media players such as Apple TV and Roku,” said Kurt Scherf, VP, principal analyst, Parks Associates. Over three-fourths of U.S. households with PC-to-TV connections and one-third of Xbox 360 owners are using these connections to stream online video. These households, as they extend online video and other Web experiences to the TV screen, are laying the foundation for future behaviors with connected CE and entertainment services.

“Manufacturers and service providers should examine these consumer behaviors closely, so they can match their current and future connected offerings with actual demand without pricing themselves out of the market,” Scherf said.

Digital Lifestyles: 2010 Outlook examines the rise of Web-connected CE as one part of the many developments in consumer electronics and services. The report provides analysis and forecasts for a variety of digital lifestyle product categories, including broadband Internet, television services, digital content services, and products (home networks and consumer electronics). For more information, visit or contact 972-490-1113,

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company’s expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts executive thought leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA)®, and CONNECTIONS™ Europe. Parks Associates produces the online publication Industry Insights in conjunction with the CONNECTIONS™ Conference series.

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Filed in: Entertainment PCs, Industry Buzz, Streaming Media Devices