Bloomberg has an interesting piece on Roku and its plans for the future. The big take aways from the article is that Roku expects to have reached 1 million Roku Players sold this year (and hey’re considering even giving them away at some point), they plan to have 100 channels in its Channel Store, and the private company may go public and issue an IPO the not too distant future. The rest of the article goes on to talk about Roku’s private funding sources and its revenue strategy that revolves around movie/TV programming purchases as well as subscription offerings through Channel Store partners (but we knew that already). Good luck to them… they’re going to need it in this competitive market.
Tags: Roku, Roku Channel Store
Filed in: Industry Buzz, Streaming Media Devices