Roku Digital Video Player Now Providing Amazon Video On Demand

amazon video on demand roku digital video player graphic

Big news today for both Roku and Amazon. Previously, the Roku Digital Video Player only supported Netflix “Watch Instantly” content. Today Roku is announcing that their product is receiving an update that will allow the device to tap into Amazon’s Video On Demand 40,000 title offering to rent, own, and watch. According to the press release (attached below), video will be streamed in the H.264 format and dynamically adjust its delivery bitrate (300 / 600 / 900 / 1200 Kbps) depending on a user’s connection for optimal performance. FYI: any title that you pick up from Amazon On Demand will also be available in your online Video Library that can be accessed from any PC or other compatible device. Lastly, new release movies will be offered the same day and date the DVDs are made available.

Related: FAQ – Amazon Video On Demand on Roku



Roku adds a convenient way for customers to enjoy movies and TV shows from Amazon Video On Demand; Amazon Video On Demand connects to PC, MAC, Sony Bravia Internet Video Link, TiVo, Roku and more to come soon, Inc. (NASDAQ: AMZN) today announced that it will offer customers the ability to instantly purchase, rent and watch digital movies and TV episodes from its popular video service, Amazon Video On Demand, via the Roku Digital Video Player. Beginning in early 2009, the Roku Player, which currently supports only the Netflix service, will offer access to Amazon Video On Demand’s more than 40,000 commercial‐free movies and television shows enabling Roku customers for the first time to watch new release movies titles instantly.

With an easy‐to‐use interface that customers can enjoy from their couch, Amazon Video On Demand and the Roku Player will enable customers to:
* Access and add to their virtual library of purchases via Amazon Video On Demand’s Your Video Library, and re‐watch them anytime on the Roku Player or online with a PC, MAC or other compatible device.
* Watch new release movies the same day that they are released on DVD. Hit titles such as “The Dark Knight,” “Hancock,” “Pineapple Express”, “Tropic Thunder” and hundreds more that are not currently available on the Roku Player.
* Enjoy instant playback, no downloading, no waiting and no subscription fee.
* Browse’s huge selection of over 40,000 movies and TV shows for rent or purchase.
* Enjoy Amazon Video On Demand’s high‐quality video through its use of the advanced h.264 codec and an automatic bandwidth detection feature that seamlessly plays back the best quality file at either 300, 600, 900 or 1200 kbps.
* Easily setup their Roku Player using its built‐in Wi‐Fi connection and begin watching videos within minutes.
* Connect their Roku Player to any television set using HDMI, Component Video, Composite Video, S‐Video, Stereo Audio or Optical Audio connections.

“With the subscription‐free $99 Roku Player that connects to any TV, customers can now choose and watch their favorite new‐release movie instantly and access all of their titles from their video library,” said Roy Price, directorAmazon Video On Demand. “Amazon Video On Demand’s large selection makes the Roku Player the perfect choice for hassle‐free on demand movie and TV entertainment.”

“We are excited to add Amazon’s massive catalog to our player including new‐releases and top movie and TV titles,” said Anthony Wood, Roku CEO and Founder. “The addition of Amazon Video On Demand is the first step in our plan to create an open platform for Internet content distribution direct to the TV.”

About Roku
Roku is a market leader in innovative applications for digital media. Through its work in both software and hardware, the company develops and sells consumer products and business solutions to bring rich media to the end user. Its products include: The Roku Digital Video Player and the BrightSign digital signage controllers. Roku is privately held and based in Saratoga, Calif. For more information on the company and its products, visit:

About, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection., Inc. seeks to be Earth’s most customer‐centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as books, movies, music & games, digital downloads, electronics & computers, home & garden, toys, kids & baby, grocery, apparel, shoes & jewelry, health & beauty, sports & outdoors, and tools, auto & industrial.

Amazon Web Services provides Amazon’s developer customers with access to in‐the‐cloud infrastructure services based on Amazon’s own back‐end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), and Amazon Mechanical Turk.

Amazon and its affiliates operate websites, including,,,,,, and the Joyo Amazon websites at and

As used herein, “,” “we,” “our” and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

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Filed in: Content Providers, Streaming Media Devices