Mid-level Aftermarket Entertainment Remotes Continue to Gain Market Share


parks associates urc pricing may 2008 graph

U.S. households are increasingly looking to the remote control as their link to easing the complexity of control and search among the growing number of disparate systems in their homes, according to Aftermarket Entertainment: Universal Remote Controllers (Second Edition).

This new report from Parks Associates confirms and expands upon the trends identified in the 2006 first edition. These include the increasing desire and willingness of U.S. households to replace current remote controls with one that is more capable and can enhance their experiences with new entertainment systems.

“The market size in revenues for aftermarket remotes promises a CAGR (compound annual growth rate) of about 10% between now and 2013,” said Tricia Parks, CEO, Parks Associates. “That rate increases to 14% for mid-level remotes, which cost between $30 and $250.”

The report provides purchase process details for aftermarket remotes, brand shares among U.S. Internet households, unit numbers and revenues for high-end remotes sold by dealers installing entertainment systems, and forecasts by product segment from 2007-2012. In addition, the report offers a segmentation of URC owners and recent buyers along with their ratings about key features important to their ultimate buying decisions.

“Increasing options for content, the heavy buying of expensive flat TVs, and rational prices for the mid-level remote have all played to increase consumers’ willingness to purchase and desire for the more capable control benefits,” Parks said.

The report also details continuing inhibitors and explores a few key strategies to increase consumer awareness and the willingness of TV manufacturers to offer different levels of remotes at the point of purchase.

For more information, visit www.parksassociates.com, contact sales@parksassociates.com, or call Parks Associates at 972-490-1113.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company’s expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, and home control systems and security.

Each year, Parks Associates co-hosts executive thought leadership conferences CONNECTIONS™ and CONNECTIONS™ Europe in partnership with the Consumer Electronics Association (CEA®). In addition, Parks Associates produces the online publication Industry Insights in conjunction with the CONNECTIONS™ Conference series.

http://www.parksassociates.com | http://www.connectionsconference.com | http://www.connectionseurope.com | http://www.connectionsindustryinsights.com




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