Sony Really Hearts DivX

By Alexander Grundner | June 24th, 2008 comments icon Comments (2)


Divx LogoIt was just a few months back that Sony certified their PlayStation 3 console to support DivX video playback. And in January Sony gave approval to port their entire Sony Pictures Television catalog to the DivX DRM-protected format for distribution to consumers. Now, the company is announcing they will begin porting its Sony Pictures Television International catalog to DivX as well. Obviously, this bodes well for DivX, Inc. and it also gives consumers a bit more flexibility on the type of devices (i.e. PC, TV, mobile) they can watch their purchased content on. It will be interesting to see what other big name players will join in and how DivX, Inc. plans on using H.264 encoding as part of their future strategy (referring to their acquisition of MainConcept AG).

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2 Responses to “Sony Really Hearts DivX”

  1. MyAvatars 0.2 John Says:
    June 24th, 2008 at 9:01 am

    Sony is giving the rights to do action X, not DivX. Every DRM system in the world allows studios to do the exact same.

  2. MyAvatars 0.2 Alexander Grundner Says:
    June 24th, 2008 at 7:59 pm

    I think you got it backwards. DivX is licensing the DivX DRM solution to Sony so they can distribute their content securely for playback on a variety of DivX certified devices.

    Excerpt from an earlier press release:

    “This milestone agreement lays the foundation for Sony to offer high quality video content in the DivX format to its retail partners for playback on next-generation DivX Certified devices,” said Kevin Hell, CEO of DivX, Inc. “Consumers want the flexibility and choice to enjoy high-quality video content from a range of retailers across a variety of devices. We are very pleased Sony Pictures Television recognizes the value of the DivX digital media solution and look forward to working together to offer a great experience to consumers.”

    “We are dedicated to finding legitimate outlets for our content and to that end are excited to be working with DivX to provide retailers with an expanded ecosystem for the digital distribution and playback of our digital media,” said Michael Arrieta, Executive Vice President, Digital Distribution & Mobile Entertainment, Sony Pictures Television.

    Resource:
    http://www.divx.com/company/partner/software_licensing.php

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