Until the 2008 MacWorld, the AppleTV wasn’t really seen as a competitor to Vudu, due to it’s requirement of having a Mac or PC on the same network as the AppleTV. However, now that the AppleTV has dropped that requirement and also gotten support from all the major movie studios, it appears the AppleTV is now Vudu’s primary competition. And at an entry price of $229 for the 40GB AppleTV unit, Apple came into the competition with a distinct advantage. At a smaller $295 price point, the Vudu is still at a disadvantage, but may have an advantage in content availability. While Apple has to wait 30 days after DVD release to get a movie on it’s platform, Vudu generally gets it’s videos the same day as release, or within 5 days. We’ll know soon whether these advantages are enough to keep from getting trampled by the monster called Apple.
Filed in: Streaming Media Devices