eHomeUpgrade on FacebookeHomeUpgrade on FriendFeedeHomeUpgrade on TwittereHomeUpgrade on YouTubeSubscribe via E-mailSubscribe via RSS

Empty Space of Hi-Def Movie Discs to be Filled with Interactive Ads -Yippee

By Alexander Grundner | November 8th, 2006 Interest Level: SMOKING HOT


universal hd-dvd progressive ad fast-n-furious

How annoying is this? As if being bombarded with trailers before your main movie begins wasn’t bad enough, now the studios are starting to experiment with interactive ads in HD DVD discs, reports the NY Times (via Ad-Jab, ZNF). As you know, there’s lot of space on those discs, so the studios are thinking: Why not fill the unused space up with revenue generating features? To get a taste of what’s to come, checkout the attached screenshot from Universal’s HD DVD version of The Fast and the Furious: Tokyo Drift featuring a Progressive Insurance tie-in that keeps track of the damage done to the various cars in the movie – sister site: www.progressivefastandfurious.com.

Comments | Post via Twitter / Facebook ID or Register

Short URL: http://bit.ly/9htvzt [+]  Filed in: Industry Buzz  
____________
Alexander Grundner is the Editor & Publisher of eHomeUpgrade. He has been following "Digital Home" developments since 2003. He's also a fan of cross-platform, open development software and industry standards related to media, networking, and the web. You can catch his daily tech musings on Twitter: @agrundner.
[Subscribe via RSS 2.0 | Follow us on Twitter]
blog comments powered by Disqus