It’s the TV, Stupid: Getting Web-Based Video to the TV is Where the Revenue Lies
By NEWS RELEASE |
February 16th, 2006
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As media and technology companies race to bring more video to the Internet, they are failing to get that content to the one device consumers are overwhelmingly most interested in watching it on: the TV.
According to new survey research from Points North Group and Horowitz Associates, Inc., while 25% of Internet users are interested in watching downloaded TV shows and movies on their PCs, 38% — 50% more — are interested in watching that video on their TVs.
Interest in watching on TV is even stronger among 18-34 year olds at 68%, compared with 45% interested in watching on PCs.
“In this PC and iPod generation, consumers still want to watch TV shows and movies on a TV, whether the programs are broadcast or downloaded,” said Stewart Wolpin, senior consulting analyst for Points North Group, “And that’s the one piece of hardware where Web-based video is not yet available. Getting Web-based content to the TV should be the industry’s primary goal and will unlock by far the biggest revenue opportunities.”
The findings are based upon a telephone survey of 800 consumers.
About Points North Group
Points North Group (www.pointsnorthgroup.com) provides research and advisory services to media companies, media-device makers and advertisers, giving them the strategic insights they need to win in the digital space. Points North Group is led by the former president of Jupiter Research, Peter Storck.
About Horowitz Associates, Inc.
Horowitz Associates, Inc. is a market research and consulting firm, led by Howard Horowitz, with a 25-year track record of custom and syndicated primary consumer research on television and digital media.
Filed in: Industry Buzz
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