Nevertheless, I agree that movie theaters are in trouble in their current state. But what’s really the cause? My guess: The movie theater model as we know it has become outdated. All you have to do is ask yourself: Why were so many people excited to go to the movies, say 10 to 15 years ago, than they are now? Answer: Exceptional and incomparable audio and video. These days, a few thousand dollars of high-quality A/V equipment can bring you a near-similar experience right in your living room.
So what’s the solution?
Many of the sites I frequent criticize and predict the demise of movie theaters in exchange for HDTV, VOD, and simultaneous DVD and theatrical movie releases. Okay, great. But how would you reinvent the movie theater? Here’s what I propose:
Integrate cutting-edge audio and video technology with a dash of high tech frills
- Add motion/vibrating seats with mini speakers or under-seat subwoofers (temperature controlled seats would be a nice touch, too).
- TV sets are predicted to have 3D “virtual reality” projections by 2020, where viewers can sit and view the action from any angle, why not bring the technology to movie goers first? And while you’re at it, consider repositioning the seats to make better use of the technology.
Create a new social experience and build separate specialty theaters
- Adult-friendly: Class it up a bit… if you’re going to pay an arm and a leg to go to the movies, might as well make it a formal event and add liquor to the mix. Moreover, provide after viewing salons for people to discuss the movie they have just seen. Who needs the Internet when you can discuss the movie with real people who have had a shared experience?
- Kid-friendly: Provide play areas, have toy shops filled with studio licensed products, kid snacks, etc.
- Teen-friendly: Create a mall-like environment where teens can hang out, play video games, lounge, eat junk food, etc. (They want to do this anyway, why not give them a venue to enjoy themselves and make money?)
Filed in: Industry Buzz