Napster To Go Subscriptions on Fast Track
By Alexander Grundner |
April 11th, 2005
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For all you nay sayers of Napster To Go, Napster announced “that its subscriber base grew by 143,000 in the fourth quarter, raising Napster’s subscriber base to a total of over 410,000, including 56,000 university subscribers. This represents a sequential quarterly increase in subscribers of over 53% percent and continues Napster’s rapid growth rate of its subscriber base and its pioneering Napster To Go portable subscription service, the first of its kind in the world.”
It was just a matter of time before DRM based services like Napster To Go were going to catch on. In my opinion, Napster To Go has price, player compatibility (as long it’s a PlaysForSure certified), song selection, and versatility on their side. But what’s funny is that The Register is reporting that some unscrupulous users are taking advantage of the Napster To Go service by distributing usernames and passwords amongst friends to gain group access from a single account. While we don’t condone this behavior, it begs the question: Why doesn’t Napster offer low cost family plans (comparable to single user account) for its services?
Filed in: Content Providers