Rafat Ali’s (PaidContent.org) take on Brightcove: “My impression: think of it as RealNetworks done right with a consumer video service, a backend service, and other allied services needed for everyone from small publishers, like bloggers, to small-to-mid sized media companies and online VOD startups, develop and distribute video easily and cost-effectively. In essence, an open-publishing model.”
If Brightcove lives up to the hype it’s starting to create, the company will become an invaluable tool for both professionals and homebrew wanna-be producers. And since all the content will be centralized in one location, from one outlet, the chances of getting discovered goes up tremendously. However, larger content broadcasters, like cable/satellite networks, can also benefit from using Brightcove’s backbone and distribution mechanism instead of having to make a major investment in creating a proprietary video-on-demand IP distribution system like the one Brightcove is already laying the groundwork on.
Side note: More details should be coming out in the next few weeks, but my hope is that Brightcove will integrate its services, from the get-go, into platforms that are proven to work — Online Spotlight for MCE, TiVo HME, and Beyond Media plug-in extensions — and not wait for cable/satellite service providers to integrate their technology into set-top boxes.
Filed in: Content Providers