Olympus M:Robe Super Bowl Ad
By Alexander Grundner |
February 6th, 2005
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Very Cool. Olympus took out a 1st and 3rd quarter Super Bowl ad spot for their new m:robe music and picture player. I’m guessing this was first time the majority of the population had even heard of the device. However, I’m not so sure on how people over the age of 45 reacted to the “Poplockin’ Dance and Dazzling Special Effects.” Seeing elderly folks moving so unnaturally (almost seizure like) was kind of disturbing. Dedicated site: www.olympusgroove.com
“There’s no bigger stage to launch a new product than the Super Bowl,” said Martin Lee, vice president of marketing for Olympus Imaging America. “Since the world is watching, we promise to put on a good show. The usual advertisers will do the usual things. We really think our creative is different and the dancing will bring a whole new meaning to the word groove.”
About m:robe 500
Olympus m:robe 500 is a portable digital music player which can store and play as many as 5000 digital songs and also includes a digital camera. With m:robe users can create personalized dynamic “remixes” that blend music and pictures together, hence “Let Your Pictures Groove.”
Feature Highlights
20GB hard drive
Built-in 1.22-megapixel digital camera
“No Button” interface design
3.7-inch VGA flat touch-screen
UPDATE: ComScore Networks announced the results of the amount of Internet traffic generated by Super Bowl TV ads. Olympus m:robe came in third (not bad) with Budwiser and GoDaddy coming in at number one and two respectively.
Filed in: Portable Media Players
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